Make Digital is the studio of Darrell Wilson - a user focussed web designer and developer based in Edinburgh
I help plan, design, build and promote high quality bespoke websites. I have worked with a broad range of clients, from large international organisations to local startups, and have a wealth of experience in delivering digital products. All my websites are fast, secure, mobile & search engine optimised, and easy to manage via a user friendly content management system. For larger projects I collaborate with other freelance professionals.
What I Do
- - User Experience (UX) strategy
- - Information architecture
- - Custom website design & development
- - Content management system (CMS) planning & development
- - Search engine optimisation (SEO)
The Three Chimneys, Fish is The Dish - UK Seafood, Weizmann Institute UK, National Theatre for Student Artists, Archerfield Walled Garden, Dunmuir Hotel, Edinburgh Art Festival, The Lyceum Theatre Edinburgh, Wilbur Smith, Tangent Graphic, The Lighthouse, Oberlanders Architects, The Big Partnership
Want to work together? Get in touch at firstname.lastname@example.org or give me a call on 07969 614 027
The Three Chimneys, Skye
I was proud to be invited to develop the new site for The Three Chimneys and The House Over-By - one of Scotland's most iconic restaurants with rooms.
I worked with The Three Chimneys on the content strategy and UX design for the new website and collaborated with Edinburgh based Bremner Design on the overall visual design and navigation. I developed the site on Craft CMS.
One of the site aims was to highlight the extended team of Skye based producers, growers, farmers, crofters, foragers, fishermen and divers who provide most of the ingredients that go into the inventive dishes created by head chef Scott Davies who was runner-up on the prestigious BBC TV competition, Professional Masterchef, in 2013.
"When Darrell and the Make Digital Team re-built The Three Chimneys website, the business was in need of proactive assistance to keep it on-track at a difficult time. I was introduced to Make Digital, I put my complete trust in them and I have never looked back.”
Shirley Spear, Owner, The Three Chimneys, Skye (UK Restaurant of the Year 2018 - The Good Food Guide)
Gone to The Beach
Gone to The Beach is a holiday rentals company based in East Lothian offering a selection of lovely holiday houses in some of Scotland’s most beautiful locations, North Berwick, Kippford, and now in Edinburgh.
The company needed a new responsive website which would showcase their holiday homes whilst retaining the distinctive character of the business.
I collaborated with Edinburgh based designer Tim Bremner on the UX design and bespoke development of the new Gone To The Beach website.
Weizmann Institute - UK
Weizmann UK supports and raises awareness of the Weizmann Institute of Science. The Institute is one of the highest ranking multidisciplinary scientific research institutes in the world. Its dedicated scientists are working on more than a thousand projects ranging from cancer to computer science, from nutrition to nanotechnology, from Alzheimer’s to astrophysics. They are following their curiosity to make discoveries that aim to solve humanity’s greatest challenges.
The Weizmann UK website showcases the research work of the Institute and promotes its educational programmes for UK students. It also raises funds for the Institute via special events and promotional activities.
I designed and developed this bespoke responsive website for the Institute. I used Craft CMS to build a content management platform specifically tailored to the requirements of the Institute's marketing staff who edit the site. I also developed an integrated online Donations system which enables Weizmann's supporters to directly donate to the Institute's valuable research work.
Archerfield Walled Garden
Archerfield Walled Garden is located in East Lothian just a few miles outside of Edinburgh. The Walled Garden includes the superb Garden Cafe; a Foodmarket offering the very best of local produce; a Gift Shop; a relaxing bar serving their own Archerfield Craft Ales and a microbrewery making beer on site.
The client's previous website was not mobile friendly and was built on a poorly designed Content Management System.
I designed and developed this bespoke responsive website for The Walled Garden. I used Craft CMS as the site's content management platform so that Archerfield staff can easily manage the site. I also built an integrated Booking system into the site which has dramatically increased table bookings for the Cafe.
I worked with Archerfield to consider their best content strategy and UX design for the site in order to maximise user conversions. I also integrated powerful SEO tools into the CMS to enable staff to make the most of content marketing opportunities.
Since launch the client has seen a 300% increase in traffic for their site.
"Darrell was a pleasure to work with and delivered our website re-design on time and on budget. There is no doubt for us that our new website has contributed to our 40% growth in sales.”
Ross McGregor, Manager, Archerfield Walled Garden, East Lothian
National Theatre for Student Artists
Every theatre student dreams of the day when they'll walk out onstage and make their New York City debut.
Since 2012, NTSA has made that dream come true for hundreds of students across the United States. NTSA provide life-changing experiences for students involved in all areas of theatre — emerging actors, directors, designers, stage managers, musicians, and producers. All of them graduate from NTSA with off-Broadway or major regional credits on their resumes and a concrete advantage over the competition during the college admissions process and their job search afterwards.
I worked in partnership with designer Anna Patience to develop this custom website for NTSA. I used Craft CMS to build a publishing workflow that is specifically tailored the needs of the organisation.
"The website has been working spectacularly! I’m absolutely in love with it, as are all of our applicants and their families. Thank you once again for such fantastic work. It has completely turned our non-profit organization around! "
Victoria Chatfield, Executive Director, NTSA
Oberlanders Architects, Edinburgh
Oberlanders Architects LLP are a multi-award winning Architectural Practice based in the West End of Edinburgh.
I collaborated with Bremner Design to produce a new bespoke responsive website which showcases Oberlander's work and experience since their establishment in 1983.
The site is built on Craft CMS which made editing the site content very simple and straightforward for Oberlander's staff.
Studio 20a, King's Lynn
Studio 20a are a creative studio based in King's Lynn, Norfolk. They offer their clients high quality design work based on the premise that good, clear and honest design works.
Studio 20a were looking to partner with a web development company to build their own portfolio site. As a highly visual studio they needed the site to be built on a CMS which would allow their designers to showcase their projects in the most flexible way possible. Craft CMS was the perfect tool for the job.
I worked with Studio 20a on the site UX and page layout options within the CMS which their designers could then use to compose their project case study pages in a highly flexible manner. Using Craft's Live Preview they can arrange a page layout to their liking within the CMS.
Open Eye Gallery, Ediinburgh
Established in 1982, the Open Eye Gallery is one of Scotland’s leading private art galleries. Set in the heart of the New Town of Edinburgh it represents leading Scottish contemporary artists including John Bellany, Leon Morrocco, Barbara Rae and John Byrne.
The gallery invited us to design and develop their new website to better showcase the work of their impressive list of both established and emerging artists.
We worked closely with the gallery to consider the website User Experience (UX) and the best way to organise and manage the large list of artists and their works, as well as the gallery's busy exhibitions calendar.
Fish Is The Dish
Fish is the Dish is Seafish’s consumer brand, educating consumers in a fun and supportive way about how easy it is to cook fish, the range of availability and flexibility of seafood and its health benefits whilst also providing them with tips, recipes and competitions.
The Fish is The Dish website features hundreds of categorised seafood recipes as well as educational and promotional content to support and promote the UK Seafood industry.
I worked with Big Partnerhip, one of the UK’s top PR and digital marketing agencies, on the bespoke development of this site. Using Craft CMS we were able to build an optimal content management workflow enabling website editors to easily manage the extensive information across the site.
Brightspace - Management Consultancy
Brightspace helps individuals, leaders, teams, and organisations find their 'bright spaces' - where focus is gained, problems solved, potential illuminated and the way forward becomes clear. The company is led by Paul Pinson who combines University level coach training with the creative leadership of an international theatre company.
Paul is also a Group Chairman for Vistage International - the world's largest membership organisation for business leaders. Brightspace offers dynamic, creative and tailored coaching and team development programmes that help you and your organisation find your bright spaces.
With Vistage Paul Pinson runs two working groups of CEOs and business owners from a range of industries across Scotland.
I worked in partnership with Tim Bremner of Bremner Design in Edinburgh to develop Brightspace's new website. The site is built on Craft CMS for easy management by the Brightspace team.
The Divine Comedy
Having previously collaborated with Dublin based design studio pixelated.ie on the design and development of the Duckworth Lewis Method website I jumped at the chance to work once again with them on the official Divine Comedy website.
The launch of the new site was scheduled to tie-in with the release of the band's 11th studio album Foreverland.
I supported Pixelated with the development of the site using Craft CMS as well as front-end interactions used on the site.
Edinburgh Art Festival
Founded in 2004, Edinburgh Art Festival is the UK’s largest annual festival of visual art.
The festival offers a packed programme of exhibitions and events which are held in Edinburgh's leading galleries, museums and artist-run spaces.
I collaborated with Tangent Graphic to build a brand new site for the Edinburgh Art Festival. The site features the festival's full programme of events and exhibitions which are all filterable by date, venue, category. I also developed the Festival's online shopping system.
Kotikan - App Developers - Edinburgh
Edinburgh based Kotikan are the biggest and fastest growing app development agency in Scotland. They design and build exceptional mobile apps for consumer and enterprise clients and work with some of the most successful businesses and organisations in Scotland - such as Skyscanner, FanDuel, National Galleries of Scotland and The Edinburgh Festival Fringe.
I asked by Kotikan to work with their in-house designers on their new bespoke responsive website. I built the site CMS using ExpressionEngine which has the flexibility to allow me to create simple to use CMS sections enabling the site editors to add complex content items for in-depth case studies of their work, or detailed blog posts about designing and building mobile apps.
Leuchie House - East Lothian
Leuchie House is an independent charity based near Edinburgh which provides respite breaks for people and their families affected by long-term physical conditions, such as Multiple Sclerosis, Huntington's Disease, Parkinson's, Motor Neurone Disease and the effects of stroke and spinal injuries.
I was invited by Leuchie to design and develop their new responsive website. I worked with the staff at Leuchie on the site User Experience and simplified their website structure and navigation in order to make it easier for their users to find the information they need. The design of the new site had to tie-in with Leuchie's established branding and brochure design.
I developed this site for Edinburgh web design studio IfLooksCouldKill.
The project aims to to inspire creatives to do their bit for the design community and build a collection of great, limited edition, affordable artwork.
Phase 2 of the site will see the addition of an online shop allowing users to purchase design works from the featured artists.
The Lighthouse - Scotland's National Centre for Design & Architecture
The Lighthouse, Scotland's National Centre for Design and Architecture, is a multipurpose visitor centre in the heart of Glasgow city centre and was architect Charles Rennie Mackintosh's first public commission.
I collaborated with multi award winning Glasgow design agency Tangent Graphic to developed this fully responsive web design which includes iPad/iPhone friendy HTML5 virtual tours of this outstanding building.
I was also responsible for the design and development of a user fiendly CMS for the site using ExpressionEngine which enables admin staff to easily manage the diverse range of content on the site - including exhibitions, events, tours, as well as a private members area.
The Duckworth Lewis Method
Working in partnership with Dublin based design agency Pixelated we helped design and develop this responsive web design for Irish group The Duckworth Lewis Method which is a side project of Neil Hannon from The Divine Comedy.
The design features a fully responsive layout which adapts to mobile screen sizes as well as animated navigation items and social media integration.
The site Content Management System (CMS) is ExpressionEngine
Wilbur Smith - Best Selling Author, Official Site
I was asked to design and development of the official website for best-selling author Wilbur Smith. I worked in partnership with Edinburgh based design studio Bremner Design.
The site features iPad/iPhone friendly video as well as HTML5 audio extracts from all of Wilbur's novels and extensive social media integration.
Working closely with Wilbur and his then publishers Pan MacMillan we created a clean, modern web design and online identity for one of the world's most successfull authors.
We designed and developed the site CMS using ExpressionEngine.
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The Glasgow Mackintosh group (formerly Mackintosh Heritage Group) was established in 1980 by curators and managers of Charles Rennie Mackintosh buildings and collections in and around Glasgow to work together on behalf of the Mackintosh heritage.
I worked in partnership with Glasgow based design agency Tangent Graphic to produce this responsive website which aims to provide the user with a comprehensive overview of Mackintosh related buildings and events in Glasgow.
The site features profiles of all the Glasgow Mackintosh buildings, an events section, as well as a bespoke integrated Google map application with custom markers for each of the buildings.
The site adapts beautifully to mobile screen sizes and is built using the ExpressionEngine Content Management System (CMS).